Digital Transformation & The Customer Journey
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Middle-market companies typically rely on their sales team to fill their sales pipeline. Then a pandemic comes and the salespeople are thrown into a digital-first world where they can't meet in person and attend networking functions and trade shows. Now what? How can mid-market companies grow?
The answer is you have to build a digital-first lead-gen system. We'll show you how.
In this video, you will learn:● Why the buyer's journey has shifted and how you need to look at it now.● How to garner critical insights from your existing customers that will fuel your sales.● How to find the holes in your sales process.● How to initiate more consistent conversations with prospects.
About Your Presenters
Mike Black is the CEO and managing partner of Paige Black. He has a Master’s of Social Work and is a strategic marketer with deep experience in psychology, information technology, and marketing.
Marilyn Heywood Paige
Marilyn Heywood Paige has a Master’s in Integrated Marketing Communications, is the CMO of Paige Black, and a 25-year marketer with corporate and agency experience.
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