ROI News
Manufacturing Company Gets 2000% Return on Marketing Investment
A top Colorado metal manufacturer invested $75,000 in digital marketing with Paige Black and received $1.5M in direct revenue from the campaign.
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Your Business Has Changed
Your Dreams Don't Have To
Our Strategic Marketing Process
Our three-step process is the best way to build a marketing system that produces consistent leads. It's not quick or easy, so it's not for everyone. It is the only method that works consistently over time.
Plan
You have probably figured out that "Fire, aim, ready" is not an effective way to approach marketing. Yet, that's what many SMBs do. They try different marketing efforts and hope something works. Guessing and hoping is expensive and time-consuming. We provide a thorough situation analysis to fully understand your businesses’ place in the market so that we can then make the strategic marketing decisions that move your business forward.
Execute
From websites to social media to email marketing to skywriting--there is no shortage of marketing tactics. To perform each well requires specific skills and expertise. It's nearly impossible for the mid-sized company to find, hire, and retain the experts they need quickly. We house a wide array of digital experts with cutting-edge skills who execute marketing campaigns all day, every day so our clients can maintain their competitive advantage.
Measure
You can't improve what you don't measure. Before we execute any tactics, we plan how we will measure the marketing campaigns. We identify the key performance indicators and the people who will be responsible for their metrics. With a detailed measurement plan, you can see your progress on your goals as well as how to adjust the campaigns for continual process improvement. Continuing to measure and adjust campaigns is the means to higher ROI.
Proof That Our Marketing Strategies Work
Our results in 2020
(None of this would be possible without the 3,700 cups of coffee we drank.)
What Clients Say About Paige Black
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