Search engine optimization (SEO) is one of the most misunderstood areas of marketing. As a Denver SEO company, we have staff who do nothing all day, every day but SEO. Even they are challenged to stay current on the latest changes in Google’s algorithm. It’s a moving target, so everyone in the field is constantly reading as much as they can and running experiments to determine what currently works best.

Search Engine Optimization Techniques

While you don’t need to be an SEO expert, you should know the broad strokes of how it works to make informed choices. Here, we will explain the critical components of SEO as they stand today. Keep in mind, what follows is a macro view. It is not meant to be an exhaustive explanation of all the factors that contribute to higher rankings in search engines. That requires a much more in-depth study. If you're interested in a deep dive, go here. If you want to know just enough to get the lay of the land, read on.
As always, contact us if you have any questions or if you'd like to discuss optimizing your website for search engines.

Website Mapping

Website Age

Keywords

On-Site SEO

Website Mapping

How your website is set up, the names and locations of pages and the type of content on those pages is referred to as the “sitemap.” The sitemap (or what you typically think of as the navigation menu) of your website should address your ideal clients’ needs and show them quickly where they can go on your site to answer their questions.
The sitemap will also reflect the key terms for which you want to be found. Website mapping is a key component of creating the right foundation for your site for more effective SEO.

Off-Site SEO

Backlinks & Link Building

Content

Page Word-Count

Off-Site SEO

Off-site SEO or “off-page” SEO, means all the steps you take to improve your website rankings and visibility independent of your actual website. This can include promoting your website on other platforms, influencer marketing, and content that links back to your website--essentially any external website activity that makes your site appear more popular.
Consider working with an SEO consultant who can help you recognize opportunities to improve your off-site SEO, or even better, an SEO company who will keep an eye on the big picture of your brand while taking care of the daily optimization details.

Backlinks Case Study

SEO News

Wedding Planning Company Raises Domain Authority Through Backlinks Strategy

A wedding planning company needed to improve its website's search engine optimization (SEO) while gaining more visibility and credibility in the very competitive market of luxury and destination weddings.
We implemented a PR strategy that achieved national coverage in leading wedding publications and valuable backlinks to their website that raised their domain ranking.

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SEO Is A Long-Term Play

If you can play the long game with SEO, you stand to gain the right customers for your business. We know that sometimes it can feel like any customer was a win. But, the wrong customer can cost you much more than any revenues earned from them. You want to get more customers who are like your best ones and stop attracting the customers who impede your success.
Having said that, it's time-consuming to research your industry, user intent, and keywords. It takes months to create quality content and get people to recognize that content as relevant and useful enough to link to it (resulting in backlinks to your site.) Often, it takes several months of consistent social media efforts to boost rankings. Combined, all of these activities (and others) can require significant time investments.
Add to this that Google and other search engines aren’t likely to scan your site every time you add some new content. They get to it when they get to it. And remember, your competitors are also doing SEO, which will also affect when you see the fruits of your labors. Bottom line: SEO often takes six to 12 months before you start to see results.

How Much Should You Spend On SEO?

If you have less than $500 a month to spend on SEO, you might want to rethink employing SEO as a tactic. A survey by Backlinko revealed that “small businesses who spent more than $500 a month on SEO were 53.3% more likely to be ‘extremely satisfied’ compared to those that spent less than $500/month.”
Our experience as a Denver SEO company confirms their findings. Depending on the industry you are in and how competitive it is, an investment of less than $500 a month is usually ineffective. In fact, it’s important to understand that SEO is neither cheap nor fast. It is, however, very effective in the long term.

Why Choose Paige Black

Our marketing systems are designed to get you more of the leads you want and less of the kind you don’t want. Not only do we house a wide array of digital experts with cutting-edge skills to help you maintain your competitive advantage, but we also offer education on marketing best practices, tools, and strategies so you’re empowered to make better marketing decisions.
We save you time and money by being upfront about our fees. We are one of the more affordable Denver marketing agencies, but if you’re looking to get marketing on a shoestring budget, we aren’t the right company for you. Our initial engagement typically starts at $7,500. We have learned that we simply can’t be effective for anything less. Does this sound reasonable to you? Let’s talk.

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