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Too Many Marketing Projects Too Few Resources
Sound familiar? Marketing your business is a complicated undertaking. In addition to formulating your strategic marketing plan, you have to hire, train, and retain the talent that can execute it. Factor in limited resources and an ever-changing landscape of digital and traditional channels and you have a recipe for being under-resourced and overextended. It’s frustrating. It’s ineffective. And you need a better option.
Instead of scrambling to stretch budgets and hire the right talent, savvy brands turn to an agency to solve their marketing challenges. Paige Black houses a wide array of digital marketing experts with cutting-edge skills to help you formulate your strategy, build a plan, and execute on it so you can maintain your competitive advantage.
While we love tackling the most puzzling marketing challenges, we know our approach isn’t for everyone. And since our culture is centered around always providing value; we only engage when we know we can deliver the right solutions to the client.
So, whether or not you partner with us, we want you to understand the services a marketing agency could provide. Below are the areas in which outsourcing can add value to your business.
Marketing Situation Analysis
When you are so mired in the day-to-day marketing activities you have to perform, it's hard to see the big picture in which you are operating.
A marketing situation analysis gives you the ability to view your business from a 30,000-foot view so you can then make better, more strategic decisions with your marketing activities.
We offer a marketing situation analysis that can include SWOT analysis, CRM analysis, website analysis, SEO analysis, AdWords analysis, industry analysis, brand audit, competitor analysis, and target market research.
Your marketing strategy forms the foundation upon which you make all your marketing decisions. Part art, part science, an effective marketing strategy is formed through the careful research and deliberation of your business’s current situation.
Though many people use the word “strategy” when they mean “tactic,” a marketing strategy is not social media, SEO, content marketing or any other execution. It is the foundation of your entire marketing function and it allocates resources to best communicate your value to the right audience at the right time and in the right place. We can help you formulate an effective marketing strategy to achieve your goals.
Instead of conducting market research in-house, many businesses turn to marketing outsourcing companies to uncover the insights they need to make better decisions. We regularly conduct target market research to help companies build reliable buyer personas. In fact, our marketing systems are based on our target market research so that you get leads from more people like your best customers.
If you need product development research, satisfaction, and loyalty analysis, or name, logo, or tagline testing, we can serve as your extended research team and design the right study for you to gain the critical insights you need.
Branding and re-branding are areas in which an agency can contribute the objectivity that is essential to successful brand creation. Too often, insiders are too close to the brand and they inadvertently make poor choices that result in brand failures. We are an unbiased resource with deep branding knowledge that can help you build an effective brand.
From formulating mission and vision statements, and core values to developing a name, logo, and tagline, to writing the brand standards and messaging blueprint, we can collaborate with you to deliver a brand that is relevant and compelling to the target audience.
Let’s face it. Getting a logo for your business is exciting, but it can also be a little scary. You want to encapsulate your brand within a single symbol. Not an easy undertaking. And certainly one you don’t want to approach on your own.
Rendering the appropriate shape, font, and color palette to represent your business is another area where a marketing agency has the creative problem solvers you need to create a memorable, eye-catching logo that will accurately portray your brand. Paige Black offers a collaborative logo design process that overcomes the typical design failures.
Your website is typically the first point of contact with a potential customer. It often forms their early judgments of your brand. But employing the writers, designers, and developers required to maintain a great website can be difficult for even the largest SMBs.
Paige Black can be your outsourced marketing company providing affordable web design and development. We can also serve as an independent auditor of your current website analyzing it for how well it communicates your value to your ideal customers. We can then suggest and implement changes that will ensure you attract more of the customers you want.
Though everyone talks about writing their digital content for search engine optimization (SEO), few companies have a broad enough understanding of what that actually means. SEO is more than including relevant keywords on your website. It involves building an intuitive website map, drafting comprehensive and relevant content, and getting serious about your backlinking strategy. Sound intimidating? You’re not alone. It's no surprise that search engine optimization (SEO) is one of the more popular outsourced solutions among businesses. SEO marketing outsourcing companies have dedicated personnel who specialize in this area and remove the guesswork so you can focus on other parts of running your business.
Most companies understand the importance of a social media presence, which is why over 73% of businesses invest in social media marketing. Despite this, there are too many that never achieve the kind of meaningful social engagement that results in brand building, customer loyalty, and leads.
The difference between a robust social media presence and a lackluster one comes down to management. If you can’t employ a full or part-time social media specialist, you are better off outsourcing it to an agency. There are simply too many opportunities for embarrassment to leave your social media to someone who lacks the time or skills to manage it well.
Content marketing not only generates leads, it also delivers value to potential customers. By supplying free, relevant information, you position your brand as a trusted resource while promoting your services. It’s a win-win. That being said, good content marketing requires a strategic approach that incorporates a deep understanding of the target markets, SEO, and persuasive messaging.
Instead of approaching content marketing in a piecemeal fashion without a strategy, employ an outsource marketing company to provide experienced copywriters who can deliver cogent content that appeals to customers, solves their problems, and draws them into your business.
Marketing automation allows you to send personalized, automated messages to customers based on their preferences and behavior. Well-executed marketing automation can boost your conversion rate and improve your customers’ experience. However, many companies find the data collection and analytics that it requires very daunting.
If you want to use marketing automation to engage your customers and boost sales, but don’t know where to begin, we can help. We can implement data collection platforms, configure them, analyze the data, and build the automation system for you. You can then either rely on us as your ongoing provider or we can train your team to manage it on their own.
Marketing outsourcing companies can carry out advertising campaigns that drive sales and raise brand awareness. However, you want to know that your advertising dollars are being allocated in the best way possible.
If an agency’s proposal piques your interest, ask questions. Do they have a portfolio of well-executed campaigns with metrics that demonstrate their proficiency? Have they managed campaigns for others in your industry?
You want performance for your advertising dollars and you deserve a marketing agency that partners with you to solve your problems, not just provide a service.
Earned media builds trust with your customers and positions your brand as an authority. There are three primary platforms of earned media; publications (such as magazines, blogs, and newspapers), social media (such as Facebook, Instagram, YouTube, and Twitter), and review sites (such as Yelp, TrustPilot, and Google My Business). Managing one or all three of these platforms requires specific skillsets and many hours of effort every week.
If earned media is critical to your success, maximize it by partnering with a marketing firm that will bring a strategic perspective to managing and optimizing your PR and earned media efforts. We offer several options for earned media outsourcing.
Want to talk about outsourcing your marketing?
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