About Us

    Our company culture is focused on continual improvement and delivering value to our clients. We actively learn from every engagement, allowing us to maximize budgets and advance our services. We regularly examine if we are doing the right work for our clients and make it a part of every team discussion.

    Our Mission

    We help companies leverage marketing
    to reach their goals and realize their business vision.

    Our Vision

    We empower companies to do their best work.

    Our Core Values


    We seek to understand and solve our clients' real marketing problems.


    We endeavor to always do what is best for our clients--even when this results in difficult conversations, recommendations, or even ending our work together.

    Continual Improvement

    We’re hungry to grow and to improve our work. We devote time to honing our skills to ensure and increase efficiency. 

    Proactive Communication

    We encourage and respond positively to prompt, clear, concise, and respectful communication. We discuss issues or concerns with our team, stakeholders, and clients tactfully and directly.

    Joyful Professionalism

    We delight in devising new, creative ways to solve marketing problems. We strive to deliver value, joy, and fun through every interaction with our clients.

    Collaboration & Teamwork

    We believe great experiences and results come from leveraging the strengths of team members and supporting each other to grow.

    Our Team

    Each team member is dedicated to delivering the best results to our clients. Meet some of our experts who will work on your project.

    • Andrew Shimmer photo

      Mike Black

      CEO / Partner

      Mike Black is a strategic marketer with deep experience in psychology, information technology, and marketing. He earned his Master’s degree in Social Work from the University of Denver, and for seven years lead a team of therapists at the Department of Psychiatry at the University of Colorado School of Medicine. A rabid technology and innovation geek, he started building computers in 1992. Seeking to help small business owners better understand their target markets and the digital tools available to reach those markets, Black used his dynamic expertise to launch Inciting Marketing Solutions in 2013. Inciting Marketing re-branded to Paige Black in 2019.

    • Marilyn Heywood Paige photo

      Marilyn Heywood Paige

      Chief Marketing Officer / Partner

      Marilyn Heywood Paige runs the marketing operations at Paige Black, ensuring clients receive the maximum return on their investment. She came to marketing by way of music, singing jazz in Philadelphia for over a decade. In 1996, Paige sent Barnes & Noble her press packet hoping for a music tour of its stores and a place for her CD on their shelves. She booked a tour and placed the CD's, but they also recruited her to do marketing and PR for them. For years, she worked PR for Barnes & Noble by day and sang at night. Eventually, she moved on to market garden products on QVC. Since then, Paige earned her Master’s in Integrated Marketing Communications, ran her own marketing consulting firm, and spent several years with Denver’s FiG Advertising before joining forces with Mike Black to form Paige Black.

    • Tomas Abbar photo

      Ching Yen Chang

      Advisor / Partner

      Ching Yen Chang is a partner at Paige Black and has been advising our clients on the Chinese market, including business strategy and culture, since 2015. A natural-born teacher, Ching Yen earned her English degree from Providence University in 1997, and taught students from all over the world from 1999 to 2007. After moving to Colorado in 2007, she taught Chinese in Broomfield until 2018. Having grown up in Taiwan, she also provides marketing advice to Taiwanese, and other Mandarin-speaking companies needing State-side support.

    • Tomas Abbar photo

      Rebecca Greco

      Social Media Specialist & Graphic Designer

      Rebecca Greco was the logical choice to take over our social media marketing, with a degree in illustration from the Milwaukee Institute of Art and Design, and nearly 5,000 Instagram followers of her own. Multi-talented, she began her career doing print design and has transitioned to websites and digital design over the past 10 years. Rebecca's biggest claim to fame is having created cross stitches of Nancy Kerrigan and Tonya Harding which have appeared in Rolling Stone, NPR, and ABC. she started as our designer.

    • Tomas Abbar photo

      Kevin Kowalczyk

      AdWords & SEO Specialist

      Kevin Kowalczyk won a limerick contest as a child and used the momentum to master multisyllabic medical terms, securing him a Bachelor of Science in Psychology from the University of Illinois. Since earning his degree, Kevin has worked extensively in marketing and events and finds that his background in human behavior helps him strengthen relationships between customers and brands. Throughout his career, Kevin has expanded his expertise to cover myriad marketing techniques, including PR, website development and design, and social media strategy, and is Paige Black’s resident Google Ads expert.

    • Tomas Abbar photo

      Laura Gardner

      Copywriter & Social Media Specialist

      Laura Gardner was born fully grown, at 6 feet tall, with a pen in hand. Being first and foremost a writer, she earned her Bachelor of Arts in Creative Writing from Colorado State University. Quickly, Laura turned her attention toward advertising and branding. She loves applying creative writing concepts toward crafting marketing messages and building brand voices. She has held marketing roles in multiple sectors, including business, hospitality, and energy, with responsibilities spanning from event planning to market research, to social media management. Currently, she is a Master’s candidate in the business school at Virginia Commonwealth University, working toward her graduate degree in branding and copywriting.

    Want to know more about how we work with businesses like yours?

    Complete the form and we will be in touch within one business day.

    Thank you!

    We will contact you shortly.

    Can't send form.

    Please try again later.