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Marketing Trends
Asking the Hard Questions
Despite a whirlwind of marketing activities, your business isn’t growing as expected. Each meeting with your marketing team presents you with glossy reports and impressive charts. It looks like proof of success, right there in the numbers. But... whose success are they measuring?
Outsource Your Marketing, Grow Your Business
You might have the best product or service in the world, but without excellent marketing you may never reach those who want and need what you’re offering. Many companies are discovering great success by opting to outsource this essential part of doing business.
How To Bolster Your Brand To Attract and Retain Employees
The Great Resignation is on, and companies are competing for talent. Make sure your organization’s brand can attract and retain your ideal employees. Here are three elements to examine in your brand and three ways to bolster it to attract and retain talent.
What Are The Best Sales People Doing Today?
The coronavirus pandemic changed everything, including how business-to-business (B2B) salespeople approach their jobs. Despite the COVID-19 recession, some B2B salespeople have thrived. How have they done it? Paige Black spoke to some top sales pros to find out.
Your 2021 Marketing Plan Has Arrived
You've had plenty of trials in 2020, but it doesn't mean you can't thrive in 2021. Your sales and marketing efforts will be integral to your success going forward, so you must build a 2021 marketing plan if you haven't already. This blog and our webinar series will show you how.
Six Signs Your Messaging Sucks. And How To Rethink It
It was a tough year for everyone, but looking back—is it possible you weren’t getting the traction you wanted not just because of the pandemic but also because your content is not resonating with your audience? Here are six signs that your messaging sucks. And how to rethink it for 2021.
Content Marketing is a Brand’s Great Equalizer
For many brands, content marketing is a term that brings feelings of anxiety and inadequacy. If they’re engaged in the practice, they wonder if their campaign is good enough. How does it match up with others? Here’s a refreshing new take. Your content marketing, done correctly, can be your brand’s great equalizer.
The Two Marketing Tactics Needed to Beat Your Competition
There are two tactics that mega companies use to hook potential customers. Brands like Starbucks and Nike use these tactics to create campaigns that ignite unrivaled passion for and loyalty to their brands. These tactics are available to anyone. In this blog, we reveal the tactics the big brands use that you can too.
How to Generate More Leads in 8 Steps
How can I get more leads? It’s the number one question people ask us. It’s not surprising since leads are the ignition to your sales engine. Without generating business leads, you have little hope for steady revenues and growth. This month, we will lead you through eight steps of lead generation.
How to Create a Marketing Plan
Tactics are the first thing that comes to mind when people think of creating a marketing plan for their business. Tactics are efforts like building a website, creating newsletters, and producing social media campaigns. They’re fun and action-oriented, so tactics are often where people start when marketing their business.
Make Brand Evangelists Your Brand’s New BFF
Has there ever been a product you couldn’t get enough of? Were you were blown away by its quality or the accompanying customer service? Were you so excited about it that you convinced friends to buy it? If you said ‘yes’ to any of the above, you might be a brand evangelist.
What’s the Right Message Post COVID-19?
There are three steps that will help you position your brand in this new marketplace more effectively so that you don’t say the wrong things and alienate yourself from your audience and damage your reputation.5 Things To Do Right Now To Market Your Business Post-COVID19
How To Maintain a Positive Mindset in the Midst of Chaos
We have an important choice to make right now. Right now, as we navigate these unknown floodwaters called “coronavirus pandemic,” we have to choose how we react. Will you be mired in fear, scarcity, and panic and make bad decisions? Or will you maintain “ruthless objectivity” and steer yourself and your loved ones into calm waters?
Email Marketing Best Practices 2020
According to the Direct Mail Association, email marketing averages a return of $32 for every $1 invested. That’s a big deal— clearly, email is an effective marketing tactic. Capitalize on this channel with our five email marketing best practices and make your message stand out in customers’ inboxes.
How To Create A LinkedIn Content Strategy
If you’re not using a LinkedIn content strategy to help you expand your network and build your business, you’re missing a huge marketing opportunity (and probably working too hard to get more leads). Here’s how to use LinkedIn to get in front of your target audience and bring in more leads. These steps can apply to any content distribution channel, but here we’ll focus on LinkedIn.
Cost of Customer Acquisition: 3 Signs Your Customers Are Costing You Too Much
While you may look at the cost of customer acquisition as the money you spent to acquire new business, there is more to it than money spent. Read on to discover the true cost of customer acquisition and three sure signs that you have the wrong customers.
Four Construction Marketing Secrets That Could Transform Your Business
This month we are focusing on construction marketing because we have noticed some opportunities that could be game-changers for companies in the residential and commercial construction fields. This includes all skilled labor trades from general contractors to electricians to plumbers to HVAC.
Outsourced Marketing: Should I Contract A Marketing Agency Or Hire Direct Employees?
Five Things To Consider
Small and mid-sized businesses often struggle to determine whether they should hire an outsourced marketing firm or if they should hire employees to perform it all in-house. Here are five things to consider before deciding the best route for you.
Maybe Your Branding Isn’t Working: How To Perform a Brand Audit
Branding has become so much of a buzzword it’s teetering on the realm of cliché. Before it goes the way of marketing jargon like “best-in-breed” and “world-class,“ let me break down what branding really is. At its core, branding is the communication of your brand’s value. That’s as simple and as complicated as it is.
Corporate Content Marketing Solutions And The Amazing History Of Content Marketing
Corporate content marketing solutions may sound very fancy, but it is nothing more than telling customers your story and giving them the information they need when they need it. And, hooray! In our digital age, there is no shortage of ways to tell customers your story.
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