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If you’re not using a LinkedIn content strategy to help you expand your network and build your business, you’re missing a huge marketing opportunity (and probably working too hard to get more leads). Here’s how to use LinkedIn to get in front of your target audience and bring in more leads. These steps can apply to any content distribution channel, but here we’ll focus on LinkedIn.
While you may look at the cost of customer acquisition as the money you spent to acquire new business, there is more to it than money spent. Read on to discover the true cost of customer acquisition and three sure signs that you have the wrong customers.
This month we are focusing on construction marketing because we have noticed some opportunities that could be game-changers for companies in the residential and commercial construction fields. This includes all skilled labor trades from general contractors to electricians to plumbers to HVAC.
Small and mid-sized businesses often struggle to determine whether they should hire an outsourced marketing firm or if they should hire employees to perform it all in-house. Here are five things to consider before deciding the best route for you.
Branding has become so much of a buzzword it’s teetering on the realm of cliché. Before it goes the way of marketing jargon like “best-in-breed” and “world-class,“ let me break down what branding really is. At its core, branding is the communication of your brand’s value. That’s as simple and as complicated as it is.
Corporate content marketing solutions may sound very fancy, but it is nothing more than telling customers your story and giving them the information they need when they need it. And, hooray! In our digital age, there is no shortage of ways to tell customers your story.
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