303-766-5025

303-766-5025

    Blog

    Subscribe to our blog for

    Marketing Trends
    Marketing Tips
    Marketing Best Practices
    Other Cool Marketing Stuff


    Thank you!

    You are now subscribed to our monthly newsletter which introduces each month's new blogs.

    Can't send form.

    Please try again later.

    Illustration

    The Two Marketing Tactics Needed to Beat Your Competition

    There are two tactics that mega companies use to hook potential customers. Brands like Starbucks and Nike use these tactics to create campaigns that ignite unrivaled passion for and loyalty to their brands. These tactics are available to anyone. In this blog, we reveal the tactics the big brands use that you can too.

    Illustration

    How to Generate More Leads in 8 Steps

    How can I get more leads? It’s the number one question people ask us. It’s not surprising since leads are the ignition to your sales engine. Without generating business leads, you have little hope for steady revenues and growth. This month, we will lead you through eight steps of lead generation. 

    Illustration

    How to Create a Marketing Plan

    Tactics are the first thing that comes to mind when people think of creating a marketing plan for their business. Tactics are efforts like building a website, creating newsletters, and producing social media campaigns. They’re fun and action-oriented, so tactics are often where people start when marketing their business.

    Illustration

    Make Brand Evangelists Your Brand’s New BFF

    Has there ever been a product you couldn’t get enough of? Were you were blown away by its quality or the accompanying customer service? Were you so excited about it that you convinced friends to buy it? If you said ‘yes’ to any of the above, you might be a brand evangelist. 

    Illustration

    5 Things To Do Right Now To Market Your Business Post-COVID19

    You may not be operating at full speed right now, which makes it the perfect time to update your marketing efforts. Do these five things and you will have an easier time relaunching in the new business environment. 

    Illustration

    What’s the Right Message Post COVID-19?

    There are three steps that will help you position your brand in this new marketplace more effectively so that you don’t say the wrong things and alienate yourself from your audience and damage your reputation.5 Things To Do Right Now To Market Your Business Post-COVID19

    Illustration

    How To Maintain a Positive Mindset in the Midst of Chaos

    We have an important choice to make right now. Right now, as we navigate these unknown floodwaters called “coronavirus pandemic,” we have to choose how we react. Will you be mired in fear, scarcity, and panic and make bad decisions? Or will you maintain “ruthless objectivity” and steer yourself and your loved ones into calm waters?

    Illustration

    Email Marketing Best Practices 2020

    According to the Direct Mail Association, email marketing averages a return of $32 for every $1 invested. That’s a big deal— clearly, email is an effective marketing tactic. Capitalize on this channel with our five email marketing best practices and make your message stand out in customers’ inboxes. 

    Illustration

    How To Create A LinkedIn Content Strategy

    If you’re not using a LinkedIn content strategy to help you expand your network and build your business, you’re missing a huge marketing opportunity (and probably working too hard to get more leads). Here’s how to use LinkedIn to get in front of your target audience and bring in more leads. These steps can apply to any content distribution channel, but here we’ll focus on LinkedIn. 

    Illustration

    How To Create A Social Media Content Calendar

    Organizing and scheduling your social media content can be chaotic or calming. It all depends on your approach. Here, we explain how to take control of your content calendar and plan it like a pro. 

    Illustration

    Cost of Customer Acquisition: 3 Signs Your Customers Are Costing You Too Much

    While you may look at the cost of customer acquisition as the money you spent to acquire new business, there is more to it than money spent. Read on to discover the true cost of customer acquisition and three sure signs that you have the wrong customers. 

    Illustration

    How To Attract Your Ideal Client To Your Business

    Customers keep you in business, but the wrong ones can take a toll on your business. Here, we outline how to attract your ideal client to your business so you can earn more and enjoy the process too.

    Illustration

    What Happens When A Branding Agency Rebrands

    The launch of our new company brand today marks the culmination of an 18-month process in which we got to take the advice we regularly dispense to clients when we are hired to brand or rebrand their organization.

    Illustration

    Four Construction Marketing Secrets That Could Transform Your Business

    This month we are focusing on construction marketing because we have noticed some opportunities that could be game-changers for companies in the residential and commercial construction fields. This includes all skilled labor trades from general contractors to electricians to plumbers to HVAC. 

    Illustration

    Outsourced Marketing: Should I Contract A Marketing Agency Or Hire Direct Employees?
    Five Things To Consider

    Small and mid-sized businesses often struggle to determine whether they should hire an outsourced marketing firm or if they should hire employees to perform it all in-house. Here are five things to consider before deciding the best route for you.

    Illustration

    Maybe Your Branding Isn’t Working: How To Perform a Brand Audit

    Branding has become so much of a buzzword it’s teetering on the realm of cliché. Before it goes the way of marketing jargon like “best-in-breed” and “world-class,“ let me break down what branding really is. At its core, branding is the communication of your brand’s value. That’s as simple and as complicated as it is.

    Illustration

    7 Cool Customer Appreciation Strategies

    Here are seven ways to appreciate your customers. Show them you care and you'll keep them as loyal advocates for life.From surprise discounts to handwritten thank you notes, we take you through seven ways to wow and delight your best customers. 

    Illustration

    How To Create A Content Marketing Strategy

    Good content marketing doesn’t just happen because you write some white papers and make an infographic. There is more to it than that. To win raving fans who evangelize your brand, you have to start with a content marketing strategy.

    Illustration

    Corporate Content Marketing Solutions And The Amazing History Of Content Marketing

    Corporate content marketing solutions may sound very fancy, but it is nothing more than telling customers your story and giving them the information they need when they need it. And, hooray! In our digital age, there is no shortage of ways to tell customers your story. 

    Illustration

    Add Strategy To Your Marketing for Higher ROI

    Creating a marketing strategy is not easy, but it is worth the effort. It pays dividends in more successful campaigns that earn a higher ROI. But how do you formulate a sound marketing strategy? How do you know if your marketing strategy is right? 

    Illustration

    How To Cultivate A Powerful CEO Mindset

    In my years working with small businesses, I have never worked with a business owner that did not want to grow his business. However, some entrepreneurial mindsets are more conducive to growth than others. 

    Illustration

    How To Develop A Positioning Statement For Small Businesses

    Your positioning statement is an internal tool that infuses focus, direction, and power into your marketing. Done well, it ensures that you are in the right place, at the right time with the right offer. . . for the right clients.

    Illustration

    Using Features And Benefits To Improve Your Marketing Messaging

    Features and benefits have an enormous impact on both what we buy and what we are willing to pay. Why do some people pay more for organic coffee? It’s not how the beans were grown. As they pay more, people think about living longer.

    Illustration

    How To Cultivate A Powerful CEO Mindset

    In my years working with small businesses, I have never worked with a business owner that did not want to grow his business. However, some entrepreneurial mindsets are more conducive to growth than others. 

    Want to work with us?

    Complete the form and we will be in touch within one business day.

    Thank you!

    We will contact you shortly.

    Can't send form.

    Please try again later.