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    • Article illustration photo

      What Happens When A Branding Agency Rebrands

      Branding

      The launch of our new company brand today marks the culmination of an 18-month process in which we got to take the advice we regularly dispense to clients when we are hired to brand or rebrand their organization.

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      Four Construction Marketing Secrets That Could Transform Your Business

      Digital Marketing, Construction Marketing

      This month we are focusing on construction marketing because we have noticed some opportunities that could be game-changers for companies in the residential and commercial construction fields. This includes all skilled labor trades from general contractors to electricians to plumbers to HVAC. 

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      Outsourced Marketing: Should I Contract A Marketing Agency Or Hire Direct Employees?Five Things To Consider

      Outsourced Marketing

      Small and mid-sized businesses often struggle to determine whether they should hire an outsourced marketing firm or if they should hire employees to perform it all in-house. Here are five things to consider before deciding the best route for you.

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      Maybe Your Branding Isn’t Working: How To Perform a Brand Audit

      Branding

      Branding has become so much of a buzzword it’s teetering on the realm of cliché. Before it goes the way of marketing jargon like “best-in-breed” and “world-class,“ let me break down what branding really is. At its core, branding is the communication of your brand’s value. That’s as simple and as complicated as it is.

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      7 Cool Customer Appreciation Strategies

      Customer Experience, Customer Appreciation

      here are seven ways to appreciate your customers. Show them you care and you'll keep them as loyal advocates for life.

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      How To Create A Content Marketing Strategy

      Content Marketing

      Good content marketing doesn’t just happen because you write some white papers and make an infographic. There is more to it than that. To win raving fans who evangelize your brand, you have to start with a content marketing strategy.

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      Corporate Content Marketing Solutions And The Amazing History Of Content Marketing

      Content Marketing

      Corporate content marketing solutions may sound very fancy, but it is nothing more than telling customers your story and giving them the information they need when they need it. And, hooray! In our digital age, there is no shortage of ways to tell customers your story.

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      Add Strategy To Your Marketing for Higher ROI

      Marketing Strategy

      Creating a marketing strategy is not easy, but it is worth the effort. It pays dividends in more successful campaigns that earn a higher ROI. But how do you formulate a sound marketing strategy? How do you know if your marketing strategy is right? 

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      How To Cultivate A Powerful CEO Mindset

      Content Marketing

      In my years working with small businesses, I have never worked with a business owner that did not want to grow his business. However, some entrepreneurial mindsets are more conducive to growth than others. 

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      How To Develop A Positioning Statement For Small Businesses

      Marketing Strategy

      Your positioning statement is an internal tool that infuses focus, direction, and power into your marketing. Done well, it ensures that you are in the right place, at the right time with the right offer. . . for the right clients.

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      Using Features And Benefits To Improve Your Marketing Messaging

      Messaging

      Features and benefits have an enormous impact on both what we buy and what we are willing to pay. Why do some people pay more for organic coffee? It’s not how the beans were grown. As they pay more, people think about living longer.

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