A mission statement is a brief description of a company's fundamental purpose. It answers the question, "Why does our business exist?" It is the core promise you deliver on. But it can also quickly convey who your target market is, where you operate, and why your services are better or more unique than competitors. It can even project the tone and overall feeling you want your customers to experience when interacting with your brand.
Here is the Paige Black mission statement:
Our mission is to give small businesses clarity in their marketing and resolve their marketing challenges.
This statement tells you what you can expect from us and it guides us in how we do business.
This entire website actualizes our mission because it is a resource to SMBs, offering education on marketing best practices, tools, and strategies so business owners can make better marketing decisions. We hope that in offering thorough information about marketing, you will see that we partner with companies to solve their problems, not just provide a service.
Creating mission statements is a process of discovery we undertake with the principals of your company. Let’s collaborate to create your mission statement.