Change Doesn't Have To Be Painful
You may have converted your products or services to respond to the new business environment. Your customers make be different. Your sales process may have changed. Your customers' paths to purchase may look very different now.
We can help you fill in the gaps with skills, processes, and assets that may be missing right now. Our staff of experts can help with everything from strategic planning to messaging to digitization.
Planning, executing, and measuring are the foundations of strategic marketing, so our services are concentrated in those three areas. Each step must be performed to create the highest return on any marketing investment. Skip any area, and you will be shortchanged in your outcomes.
The first function is the plan. You have to identify your objectives and assess the best way to achieve them. The second function is execute. You have to take action through marketing tactics like social media, SEO, email campaigns, etc. to carry out the plan. And the third function is measure. You have to examine how well your plan and executions went so you can adjust, make improvements, and gain efficiencies.
Plan
Execute
Measure
Plan
Too many small to mid-sized businesses (SMBs) use the “guess and hope” method of marketing. That’s where you guess which marketing tactics will work. (Tactics are things like SEO, social media, email marketing, digital advertising, etc.) You implement these tactics and then hope they work. If you have loads of time and money to burn, have at it. If you want a more deliberate and strategic approach, then before you spend another dime on a marketing tactic, invest in a plan.
Marketing Without A Plan Is Called Guessing and Hoping
The first step in creating a reliable marketing system is planning. You have to aim before you fire.
Funny, most small to mid-sized businesses begin marketing their business by jumping headfirst into tactics like social media, SEO, direct mail, digital advertising, skywriting--you name it. If you want to spend more money than you need to and waste more time than necessary, then leapfrogging directly into tactics without any planning is the perfect procedure.
However, if you want to have a strategic, deliberate approach to your marketing that will gain efficiency and garner more quality leads, then you have to start with planning.
A Great Plan Deserves Expert Execution
While a good plan provides a roadmap to improve your marketing business, you still have to get in the car and drive it from point a to point b every day. A plan without execution is just a fantasy. And lackluster execution without attention to detail and a standard of excellence reflects poorly on your brand and won’t achieve your goals. Our tactical specialists execute marketing tactics all day every day. They are always looking for ways to improve and better serve our clients.
Marketing platforms and technologies are constantly changing. Our execution processes are always evolving to accommodate those shifts. We don’t claim to know everything, but we are committed to growing our skills and deepening our knowledge. (What we learn along the way we write about on our blog.)
Measuring Marketing Campaigns Saves Money
Once we allocate your budget to particular campaigns, (like a website, social media, advertising, etc.) we create a measurement plan to examine how each of the tactics is performing.
How can you know what’s working if it’s not measured against your goals? Answer: you can’t. The measurement plan not only outlines what, when, how, and how often we will measure but also puts those metrics into the context of your ultimate goals. You have to know how well the campaigns are delivering on your overall objectives.
How We Build Reliable Marketing Systems
At last count, there were a couple of hundred Denver marketing services companies in the Denver metro area. How do you differentiate one from the next? No doubt, it is confusing for small to mid-sized businesses (SMBs) in need of marketing services.
One marketing company guarantees top SEO rankings, one boasts branding prowess, another has a long list of prestigious clients. How do you know what’s right for you? Finding the firm that’s right for your business is no small challenge.
Education
Part of our value is in educating small business owners. Use our website as an educational resource to help you in your decision-making process. It is designed to instruct you on marketing principles and best practices and introduce you to what we believe is the best approach to marketing.
Whether you partner with us, or someone else, you will have a better experience all around when you understand more about marketing.
The Right Fit
We aren’t the right fit for every organization. However, if we can help you understand more about marketing so you can make better decisions, everybody wins. Our mission is to give small businesses clarity in their marketing and resolve their marketing challenges. We solve the most perplexing marketing problems of our customers, but we only work with companies that are the right fit for what we offer. We don’t want to sell you anything. We want you to discover what is right for your business.
Scale Your Business
Our approach will help you scale your business, but it isn’t for everyone. It is for business owners who want a collaborative partner and who have a long term vision because building marketing systems that consistently generate high-quality leads takes time and effort. If you are looking for a quick and easy solution, we understand, but we are not the firm for you. We are happy to refer you elsewhere. If you are interested in a long term collaboration to grow your business, let’s talk.
Want to talk about your goals?
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