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Marketing Execution
Marketing execution is the performance of the marketing tasks associated with a tactic such as SEO, social media, email marketing, etc. A marketing execution can be any kind of task--from posting regularly on social media to creating an SEO keyword list to writing copy for a content marketing campaign. It is also where the rubber hits the road. A good marketing strategy is essential, but it’s only as good as the execution that puts it into action. How well a marketing agency performs the campaign executions is critical to your success.
A Marketing Strategy Is Only As Good As the Execution
Once we devise an integrated marketing strategy, the daily efforts of writing, publishing, producing, designing, distributing, and analyzing the associated campaigns are where that strategy gets realized. While a good strategy provides a roadmap to improve marketing your business, you still have to get in the car and drive it from point A to point B every day. Strategy without execution is just a fantasy. And lackluster execution without attention to detail and a standard of excellence reflects poorly on your brand and won’t achieve your goals.
There is a lot of time and effort that goes into perfecting the process of marketing executions. We execute campaigns all day, every day. We have it down to an artful science. It requires keeping an eye on the big picture of your brand while taking care of the daily details. Contact us to talk about the marketing executions you need. We offer outsourced marketing for corporations.
I had my doubts that an outside marketing agency was going to be able to really "get" what we do, let alone drive more leads for us. Paige Black took time--a lot of time--to understand our business and the industry. They always have more ideas, and the bottom line is, we saw a fantastic ROI on our investment with them.
Paige Black Marketing Execution
Marketing changes so rapidly and has become so fragmented it’s impossible for the mid-sized company to find, hire, and retain the experts they need quickly. We house a wide array of digital experts with cutting-edge skills so you can maintain your competitive advantage. These are the areas in which we provide marketing executions:
Branding
From helping you formulate the foundations of your brand, like its mission, vision, and values to creating branding elements, like logos, colors, and taglines, we produce marketing executions for branding and re-branding efforts.
We can also help with corporate branding packages. Contact us to discuss which solutions are right for you
Websites
Your website is your 24/7 salesperson. It is the one place you have complete control over your brand message, and it is often the first place people go to find out more about your organization.
We create custom websites that communicate your brand value proposition, perform well in search engines, (SEO) and garner conversions.
SEO
If no one can find your website, it doesn’t matter how great it is. Search engine optimization is one of the most misunderstood areas of website development. Unfortunately, it is also where a lot of shady things, called black hat SEO, happen. We practice white hat SEO and keep on the absolute latest best practices to make sure your site achieves the highest search engine rankings possible.
Social Media
One of the more difficult marketing executions to get right consistently is social media. It’s not just about posting anymore. Authenticity and engagement are critical elements in today’s social media environment.
Contact us about your social media needs.
Content Marketing
Content is such a buzz word today. We can demystify it and provide the right messaging solution for your company. Our content executions are based on market research so we know exactly which messages will resonate with your customers and when and where to deliver them.
Marketing Automation
Marketing automation delivers the right information to the prospect at the right time so that your company stays top-of-mind in their purchase consideration.
Contact us to discuss if marketing automation is right for your business.
Logo Design
Get a logo that speaks to your audience and accurately represents your brand. In addition to logo design services, we also offer market research to test logos with your target market.
Mistakes Happen In Marketing Executions
Our company culture is focused on continual improvement and delivering value to our clients. Do we sometimes screw something up? Yup. But when we make a mistake we will own it and fix it. And you won’t be charged for it.
The Right Fit Is Critical for Marketing Executions
We are interested in working with companies who are looking for long-term solutions to build their business. As marketing executions are often ongoing, your company culture and ours should be a good match so that it’s a successful collaboration. Like you, we want to grow, but we also want customers who are the right fit for our solutions and our values.
Our company culture is critical to our success, so it’s imperative that our customers are great partners. Let’s start a conversation to see if we are a good fit.
Want to talk about executing your marketing?
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