Marketing White Papers

What Every CEO Needs To Know About Marketing

As a CEO, you are responsible for growing your business, so you rely on marketing communications to bring leads into your sales pipeline. However, with an overload of information (and misinformation) about marketing, it’s often unclear how exactly to market your business and generate quality leads. 
This whitepaper cuts through the marketing hype and explains the six most critical tenets you need to know to market your business effectively.

How to Get the Right Logo5 Essential Principles

Before you engage in the process of acquiring a new logo, there are a few critical things to understand that will make the entire effort go more smoothly.
In this white paper, we outline the five guiding principles of logo creation that will help you avoid logo failures and frustrations. By following these guidelines, the entire process will be easier and the end result will be better.