By Marilyn Heywood Paige
You may not be operating at full speed right now, which makes it the perfect time to update your marketing efforts. Do these five things and you will have an easier time relaunching in the new business environment.
Everyone is eager for good news and joyous occasions, so make some fanfare around your comeback. Give your audience a reason to celebrate with you. Hold an event in person or online. Be sure to send plenty of invitations and announcements through email and social media. Remember to include how you will keep people safe if the event is in person.
Provide Special OffersShow genuine appreciation for your customers by offering coupons, free gifts with purchase, or other purchase incentives.
Roll the Video CamerasIn-person or online, video the event to share on your website and in social media so anyone who didn’t attend can still feel they are a part of your relaunch.
Yes, things are strange right now, but doing these five things will improve your marketing efforts and set you up for success when things get less weird.
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