The right subject line can mean the difference between a click-through and an unsubscribe.
Consider these five eye-catching subject lines:
● New Video: (Topic)● [Name], this can boost your revenue● Boom chakalaka! Let’s get started!● 40% Off on Your Favorite [Blank]● It’s your birthday! Here’s your free gift!
What do each of these subject lines have in common? They’re about the recipient, not the sender. A great subject line immediately tells the reader what they'll get from the email. It doesn’t waste time.
You can even include emojis in your subject line. In fact, many marketers see boosts in open rates when they use emojis thoughtfully. Emojis save space, get attention, and help your audience recognize your email. They’re a friendly way to be memorable and, yes, increase your open rates.
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