By Marilyn Heywood Paige
For the last month, the only things your brand could say were the same things every other brand was saying. A friend sent me the video below that shows how every major brand made the same commercial regarding their response to the COVID-19 crisis.
1. Conduct a brand audit.2. Assess the social climate and your customers’ state of mind.3. Shift your brand communications to reflect the new environment.
These three steps will help you position your brand in this new marketplace more effectively so that you don’t say the wrong things and alienate yourself from your audience and damage your reputation.
Smart companies will perform these steps several times over the next several months because the sands will continue to shift and the messages that work in May will likely not fit in August.
You can watch a video replay of our webinar about re-positioning your messaging by clicking here.
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