How To Add Strategy To Your Marketing for Higher ROI

Creating a marketing strategy is not easy, but it is worth the effort. It pays dividends in more successful campaigns that earn a higher ROI. But how do you formulate a sound marketing strategy? How do you know if your marketing strategy is right? I answer these and other questions in this video recording of a talk I did for the Uppercase Conference sponsored by Missingltr. 
Watch it and you will discover the steps of creating a marketing strategy. 
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