Industry Background
Event planning, and wedding planning in particular, are highly competitive fields. The low cost of entry, light regulations, and small amount of capital required to initiate a wedding planning business make it a relatively easy business to get into.
Couple this with the trend that more couples are opting to plan their own weddings rather than hire a planner and the forecasted increase in revenue over all in the next five years and it’s the perfect storm for a highly competitive marketplace for wedding planners looking to establish or grow their business. (IBIS World Us Specialized Industry Reports: Wedding Planners)