How to Build the Right Marketing System for 2021: Part 4 - Get Higher ROI on Your Marketing Tactics
Marketing System
What’s the best marketing tactic? Should you invest in SEO, social media, Adwords, newsletters, marketing automation or any of a hundred other options? In this fourth installment of our six-part series, we will delve into how to choose the right tactics to achieve your sales goals. Spoiler alert: the answer has less to do with your budget and more to do with your strategy statement (which we covered in last month’s webinar. Watch the replay here.)
In this 55-minute webinar, you will learn: ● How to select marketing tactics that align with your goals and marketing strategy.● How to avoid shiny-object syndrome.● How to get off of the marketing hamster wheel. (trying tactic after tactic).● How long to invest in a tactic before tweaking or dumping it.● How budget impacts tactical choices.● When to use traditional vs. digital tactics. Who Should Attend:● Business owners of B2B and B2C companies with $3M to $150M in yearly revenue● Sales managers/VP of sales and marketing/VP of marketing● CPAs who want better clients● Business leaders who want to connect their data collection to marketing and sales efforts● Business leaders in construction who want to know how to replace face-to-face business development with modern options