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    How to Build the Right Marketing System for 2021: A Six-Part Webinar Series

    You already know the business landscape has changed. What you may not know is how to reimagine your marketing to fit this new reality. In 2021, your sales and marketing systems will make all the difference. In this six-part webinar series, you will learn how to not just survive, but dominate in 2021. Below you will find the latest webinar you can register for and the video replays of any webinars you may have missed. 

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      Part 6: Should You Hire a Team or Outsource Your Marketing?

      Marketing System

      Planning and executing successful marketing campaigns takes a high-level of expertise and experience. Is it better to hire an internal team or outsource your marketing to a marketing agency? While there is no wrong answer to this, there are several key things to consider to get the best solution for your organization. 
      You will learn:● The pros and cons of hiring internally and outsourcing.● The essential skill sets you need in either scenario.● How to assess an agency for your needs.● How to make sure an internal team gets it right.

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      Part 5: Measure Your Marketing To Boost ROI

      Marketing System

      Measuring your marketing efforts is imperative for creating an effective marketing system. But what should you measure, and how? And when you do, how do you know if your ROI is as good as it should be? In this fifth installment of our six-part series on how to build the right marketing system for 2021, we examine the fundamentals of measuring marketing campaigns.
      In this 55-minute webinar replay, Mike Black, CEO of Paige Black, will take you through the process of mapping your growth goals to your marketing efforts, measuring the progress, and understanding the ultimate results.
      You will learn: ● How to create measurement benchmarks and KPIs● How to connect your business goals to your marketing campaigns● How to measure the progress of your marketing efforts and quantify end results● How to create a measurement plan

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      Part 4: Get Higher ROI on Your Marketing Tactics

      Marketing System

      What’s the best marketing tactic? Should you invest in SEO, social media, Adwords, newsletters, marketing automation or any of a hundred other options? In this fourth installment of our six-part series, we delve into how to choose the right tactics to achieve your sales goals. Spoiler alert: the answer has less to do with your budget and more to do with your strategy statement (which we covered in last month’s webinar. Watch the replay below.)
      You will learn:● How to select marketing tactics that align with your goals and marketing strategy.● How to avoid shiny-object syndrome.● How to get off of the marketing hamster wheel. (trying tactic after tactic).● How long to invest in a tactic before tweaking or dumping it.● How budget impacts tactical choices.● When to use traditional vs. digital tactics.

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      Part 3: Attract More Ideal Clients with the Right Marketing Strategy & Messaging

      Marketing System

      Are you performing a lot of marketing tactics (social media, email marketing, SEO, AdWords, etc.) but not getting the clients you want? It’s likely there is no strategy behind your efforts. Tactics are often mistaken for strategy. They are two different things, and not understanding the difference is what’s keeping you overpaying for mediocre marketing.
      It’s likely that you chose specific tactics because a vendor told you they would work or they looked effective for other businesses. The decisions were not strategic; they were reactive, and it’s all too common. There is a better way. You can get a better ROI on your marketing investment and make your business a magnet for your ideal clients.
      You will learn:● The difference between marketing strategy and marketing tactics ● How to reduce your risk and improve the ROI of your marketing efforts● How to turn your situation analysis into a strategic direction● How to develop marketing messages that are compelling to your ideal clients● How to use messaging to repel the clients you don’t want

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      Part 2: How to Plan Your Marketing to Achieve Your Business Goals (Faster)

      Marketing System

      This webinar takes you through the first critical part of building your strategic marketing system--the situation analysis. The situation analysis is an examination of where your business currently sits in the marketplace. It is a process whereby you gather specific bits of intelligence about your business. By doing so, you gain a clear picture of how to formulate the marketing strategy (covered in part three) that will power your marketing system.
      What You Will Learn:● The parts of a situation analysis● How to gather the information for each part of your analysis● How to leverage the results to build a more effective marketing system and save money in the long run● How to select the right tactics for your business ● How to align your sales and marketing departments

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      Part 1: How to Build the Right Marketing System for 2021

      Marketing System

      In this new six-part webinar series, we will show you how to build a marketing system to help you dominate your market in 2021 and beyond.
      This first segment gives you the 40,000-foot view of how to create a strategic marketing system responsive to the current market challenges. This is a proven strategic marketing system that Fortune 500 companies use, that we have scaled to be affordable for $3M - $150M revenue businesses. In this webinar replay, you will learn about each part of the system, how they fit together, and why each stage is critical to the whole.
      You'll learn:● How to create a strategic marketing system based on your unique business and goals● The steps involved in creating a strategic marketing plan● The most common mistakes SMBs make in their marketing● How to avoid spending money on ineffective or redundant marketing tactics● How to determine which marketing tactics are right for your business ● How to better integrate your sales and marketing departments

    About Your Presenters

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    Mike Black

    Mike Black is the CEO and managing partner of Paige Black. He has a Master’s of Social Work and is a strategic marketer with deep experience in psychology, information technology, and marketing.

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    Marilyn Heywood Paige

    Marilyn Heywood Paige has a Master’s in Integrated Marketing Communications, is the CMO of Paige Black, and a 25-year marketer with corporate and agency experience.

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