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• How To Connect Your Business Goals to Your Marketing & Measure The Results

  Marketing your business is a bit of a black hole. You’re not sure how to connect your business goals to your marketing or how to measure your efforts. What are the benchmarks? How do you measure the performance of your marketing? And when you do, how do you know if your ROI is as good as it should be?
  In this forty-minute talk, you will go through the process of mapping your growth goals to your marketing efforts and then measuring their progress and your ultimate results. 

• How To Align Your Sales & Marketing Teams

  Sales and marketing departments often don’t play nice together. Do any of these scenarios sound familiar?
  ◘ Sales doesn’t think marketing is getting them enough good leads.◘ Marketing doesn’t think sales is closing enough of the leads they send.◘ Sales isn’t really sure what marketing does. ◘ Marketing doesn’t understand the sales process.  ◘ What each department should be doing is ambiguous.◘ Each department delivers different messages, so the customer gets unclear information.
  In this hour-long talk, you will learn how to create better alignment between your company's sales and marketing efforts. 

• How To Create A Strategic Marketing Plan

  While most businesses talk about strategic marketing, the reality is many don't know much about strategy beyond implementing tactics. 
  Strategic marketing is a deliberate plan that is informed by your business’s current situation that invests your budget to communicate your value to the right audience at the right time and in the right place. 
  In this hour-long talk, you will learn the seven elements of marketing that are the foundation of creating a strategic marketing plan.

What Every CEO Needs To Know About Marketing

There is an overload of information (and misinformation) about marketing available everywhere you look. It’s a full-time job sorting through all of the options to identify what could work for your business. And even then, it’s not entirely clear if your choices are really what’s best for your situation.
This hour-long talk examines the six most critical tenets you need to know to market your business effectively. Understand them, and you will be able to make better marketing decisions that will save you time and money.
Participants will learn:● The most cost-effective way to drive your business growth● When the optimal time is to spend money on marketing● How to spot a marketing Charleton● The similarities between your business processes and marketing● The basis upon which to form your marketing goals