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How To Connect Your Business Goals to Your Marketing & Measure The Results

Marketing your business is a bit of a black hole. You’re not sure how to connect your business goals to your marketing or how to measure your efforts. What are the benchmarks? How do you measure the performance of your marketing? And when you do, how do you know if your ROI is as good as it should be?
In this forty-minute talk, you will go through the process of mapping your growth goals to your marketing efforts and then measuring their progress and your ultimate results. 

How To Align Your Sales & Marketing Teams

Sales and marketing departments often don’t play nice together. Do any of these scenarios sound familiar?

◘ Sales doesn’t think marketing is getting them enough good leads.
◘ Marketing doesn’t think sales is closing enough of the leads they send.
◘ Sales isn’t really sure what marketing does.
◘ Marketing doesn’t understand the sales process.
◘ What each department should be doing is ambiguous.
◘ Each department delivers different messages, so the customer gets unclear information.

In this hour-long talk, you will learn how to create better alignment between your company's sales and marketing efforts. 

How To Create A Strategic Marketing Plan

While most businesses talk about strategic marketing, the reality is many don't know much about strategy beyond implementing tactics. 
Strategic marketing is a deliberate plan that is informed by your business’s current situation that invests your budget to communicate your value to the right audience at the right time and in the right place. 
In this hour-long talk, you will learn the seven elements of marketing that are the foundation of creating a strategic marketing plan.

Three Times Marketing Changed The World

Marketing communications is the art and science of changing hearts and minds. While most Americans understand how marketing has influenced their choice of soft drinks, few see marketing's deep-rooted effects on our culture. 
In this one-hour talk, you will learn about three periods in history when the techniques of marketing communications were used to change people's habits and beliefs. The results were tectonic shifts in how people viewed the world and their place within it.