How to Build the Right Marketing System for 2021: Part 2
How to Plan Your Marketing to Achieve Your Business Goals (Faster)
This webinar takes you through the first critical part of building your strategic marketing system--the situation analysis. The situation analysis is an examination of where your business currently sits in the marketplace. It is a process whereby you gather specific bits of intelligence about your business. By doing so, you gain a clear picture of how to formulate the marketing strategy (covered in part three) that will power your marketing system.
What You Will Learn:- The parts of a situation analysis- How to gather the information for each part of your analysis- How to leverage the results to build a more effective marketing system and save money in the long run- How to select the right tactics for your business - How to align your sales and marketing departments