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This webinar takes you through the first critical part of building your strategic marketing system--the situation analysis. The situation analysis is an examination of where your business currently sits in the marketplace. It is a process whereby you gather specific bits of intelligence about your business. By doing so, you gain a clear picture of how to formulate the marketing strategy (covered in part three) that will power your marketing system.
What You Will Learn:- The parts of a situation analysis- How to gather the information for each part of your analysis- How to leverage the results to build a more effective marketing system and save money in the long run- How to select the right tactics for your business - How to align your sales and marketing departments
In this new six-part webinar series, we will show you how to build a marketing system to help you dominate your market in 2021 and beyond.
This first segment gives you the 40,000-foot view of how to create a strategic marketing system responsive to the current market challenges. This is a proven strategic marketing system that Fortune 500 companies use, that we have scaled to be affordable for $3M - $150M revenue businesses. In this webinar replay, you will learn about each part of the system, how they fit together, and why each stage is critical to the whole.
You'll learn:- How to create a strategic marketing system based on your unique business and goals- The steps involved in creating a strategic marketing plan- The most common mistakes SMBs make in their marketing- How to avoid spending money on ineffective or redundant marketing tactics- How to determine which marketing tactics are right for your business - How to better integrate your sales and marketing departments
Social media is a priority for companies today, yet many business leaders are unhappy with (or unsure about) how social media is contributing to their lead generation efforts.
In this webinar replay, we teach you how to plan, execute, and measure a successful social media campaign that achieves your business goals.
You’ll learn how to:- Identify appropriate social media goals- Create a social media plan to reach those goals- Define the right tools to execute the plan- Measure your results (and tweak for better returns)
After you watch the video, download our social media checklist to help you keep your social media efforts on track.
“How can I generate more leads?” It’s the #1 question asked by small business owners. It's no wonder. Leads are the heartbeat of your sales process. Without them, you have no sales pipeline or revenue.
In this 50-minute webinar replay, you will learn our proven five-step process to lead generation including how to:● Identify your ideal clients● More deeply understand the needs of these potential clients● Create compelling messages for this audience● Deliver messages in the best way● Manage your sales process to optimize your new leads.
Mike Black, CEO and Managing Partner of Paige Black and Marilyn Heywood Paige, CMO of Paige Black take you through these steps and answer participant questions.
If you haven’t realized it yet, COVID isn’t going away anytime soon. The time for wait-and-see is over. If you want your business to thrive, you have to go after it like your hair is on fire. In this 50-minute webinar, Mike Black, CEO and managing partner of Paige Black and Marilyn Heywood Paige, Chief Marketing Officer of Paige Black take you through the must-do steps to recalibrate your business and accelerate your sales.
You will learn to:- Recalibrate- Pivot your products and services- Reposition your value proposition- Re-evaluate your messaging- Pose new sales questions
If you are determined to come out of COVID kicking azz, this video is for you.
Your brand messaging needs to be sensitive to the new marketplace or you risk alienating customers and damaging your reputation. It's time to assess your brand communications in light of your customers' needs, the marketplace, and the social climate, and make changes that will resonate with people now.
In this 50-minute webinar, Marilyn Heywood Paige, CMO at Paige Black takes you through the steps to get your messaging right.
In this video, you will learn:● How to assess your current messages.● How to take the temperature of your customers and the social climate.● How to shift your brand communications to reflect the new environment and be more effective.
After you watch the replay, download our Relaunch Your Marketing Checklist to help you keep your messaging on track.
In any meeting, you want to be remembered, and achieve an emotional response so people connect with you and follow where you lead. While speaking to a monitor may feel easier than standing up in front of a group, the reality is, communicating through a screen has its own stumbling blocks. It’s harder to be perceived as authentic, be memorable, and evoke an emotional response from the audience when you are viewed through a computer screen.
Upgrade Your Speaking Skills, Grow Your Influence, Scale Your BusinessIn this 50-minute webinar, Margaret Watts Romney discusses three elements from public speaking to apply to your online communications. She reviews the discuss principles of neurology and the concrete steps you can take right now to make a bigger impact in online meetings.
By viewing this webinar, you will:● Gain critical body language tools to influence your audience.● Learn the two elements that are common in emotionally-moving talks.● Apply strategies to make your message not only heard but also remembered.
As you transition into running your business in the new normal, you need a plan to get your business back on track.
It’s time to fine-tune your efforts and prepare to relaunch. In this 50-minute webinar, Stacy Kuxhausen from CliftonAllenLarsen will discuss ways to be more agile in the new marketplace and the steps you need to take now to be in the best position possible when the country reopens.
In this webinar, you will learn:
● How to take advantage of the business opportunities that came out of the crisis.● How to optimize your current business performance.● How to manage your time and current staff for what the future holds.● 20 ways to rebuild your company to be more profitable than before.
Managing a remote workforce has created many challenges for teams to navigate in addition to the usual demands of working. Many questions arise such as, how can I keep everyone focused and moving forward? How can we maintain team member accountability? How do we facilitate effective collaboration?
During this 45-minute webinar, HR Expert Ann Hogan will focus on key strategies to make your team's pivot to working remotely more successful.
You will learn: ● How to engage your staff.● How to facilitate collaboration.● How to build trust with your team.
Your mindset is critical to your success right now. It determines how you lead and ultimately how your company will emerge from this crisis. In this one-hour webinar, CEO Mike Black and Licensed Clinical Social Worker Lauren Johnson discuss how to manage your perceptions and emotions to maintain equilibrium and successfully lead your team through the COVID-19 crisis.
You will learn:● What happens when you and your employees experience anxiety.● How to reframe your internal negative stories to lessen how they impact your choices.● How you can help your team reframe difficult or bad news.● How to build trust with your team.● The one thing you can do every day to improve your mindset.● How to inspire hope throughout your organization.
Control The Narrative. Protect Your Brand.In this 45-minute webinar, Chief Marketing Officer Marilyn Heywood Paige and CEO Mike Black take you through a compressed method of crisis communication planning. They cover the most essential elements so you can move more quickly from reaction to action.
You will learn:● How to build a communication plan to get you through this crisis.● Why a condensed communications plan is better than no plan at all.● How to align your communications with your company's values.● Best practices and tips for more powerful messages.● The potential benefits of a crisis.
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